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Marketing Letters
2003 - 2012
Edited by Randolph E. Bucklin and Joel E. Urbany
from Springer
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Volume 19, issue 3 , 2008
Choice under restrictions pp. 183-199 Simona Botti , Susan Broniarczyk , Gerald Häubl , Ron Hill , Yanliu Huang , Barbara Kahn , Praveen Kopalle , Donald Lehmann , Joe Urbany and Brian Wansink Challenges and opportunities in high-dimensional choice data analyses pp. 201-213 Prasad Naik , Michel Wedel , Lynd Bacon , Anand Bodapati , Eric Bradlow , Wagner Kamakura , Jeffrey Kreulen , Peter Lenk , David Madigan and Alan Montgomery Behavioral frontiers in choice modeling pp. 215-228 Wiktor Adamowicz , David Bunch , Trudy Ann Cameron , Benedict G.C. Dellaert , Michael Hanneman , Michael P Keane , Jordan Louviere , Robert Meyer , Thomas Steenburgh and Joffre Dan Swait Reinforcement versus balance response in sequential choice pp. 229-239 Joel Huber , Kelly Goldsmith and Cassie Mogilner A theoretical framework for goal-based choice and for prescriptive analysis pp. 241-254 Kurt Carlson , Chris Janiszewski , Ralph Keeney , David Krantz , Howard Kunreuther , Mary Luce , J. Russo , Stijn Osselaer and Detlof Winterfeldt Sequential sampling models of choice: Some recent advances pp. 255-267 Thomas Otter , Joe Johnson , Jörg Rieskamp , Greg Allenby , Jeff Brazell , Adele Diederich , J. Hutchinson , Steven MacEachern , Shiling Ruan and Jim Townsend Risk, uncertainty and discrete choice models pp. 269-285 André de Palma , Moshe Ben-Akiva , David Brownstone , Charles A. Holt , Thierry Magnac , Daniel L. McFadden , Peter Grant Moffatt , Nathalie Picard , Kenneth Train , Peter P. Wakker and Joan Walker Modeling social interactions: Identification, empirical methods and policy implications pp. 287-304 Wesley Hartmann , Puneet Manchanda , Harikesh S. Nair , Matthew Bothner , Peter Dodds , David Godes , Kartik Hosanagar and Catherine Tucker Putting one-to-one marketing to work: Personalization, customization, and choice pp. 305-321 Neeraj Arora , Xavier Dreze , Anindya Ghose , James Hess , Raghuram Iyengar , Bing Jing , Yogesh Joshi , V. Kumar , Nicholas Lurie , Scott Neslin , S. Sajeesh , Meng Su , Niladri Syam , Jacquelyn Thomas and Z. Zhang Towards a brain-to-society systems model of individual choice pp. 323-336 Laurette Dubé , Antoine Bechara , Ulf Böckenholt , Asim Ansari , Alain Dagher , Mark Daniel , Wayne DeSarbo , Lesley Fellows , Ross Hammond , Terry Huang , Scott Huettel , Yan Kestens , Bärbel Knäuper , Peter Kooreman , Douglas Moore and Ale Smidts Beyond conjoint analysis: Advances in preference measurement pp. 337-354 Oded Netzer , Olivier Toubia , Eric Bradlow , Ely Dahan , Theodoros Evgeniou , Fred Feinberg , Eleanor Feit , Sam Hui , Joseph Johnson , John Liechty , James Orlin and Vithala Rao Decision making and brand choice by older consumers pp. 355-365 Catherine Cole , Gilles Laurent , Aimee Drolet , Jane Ebert , Angela Gutchess , Raphaëlle Lambert-Pandraud , Etienne Mullet , Michael Norton and Ellen Peters Measuring long-run marketing effects and their implications for long-run marketing decisions pp. 367-382 Bart J. Bronnenberg , Jean Dubé , Carl Mela , Paulo Albuquerque , Tulin Erdem , Brett R. Gordon , Dominique Hanssens , Guenter Hitsch , Han Hong and Baohong Sun How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention pp. 383-397 Rebecca Ratner , Dilip Soman , Gal Zauberman , Dan Ariely , Ziv Carmon , Punam Keller , Byung-Yeon Kim , Fern Lin , Selin Malkoc , Deborah Small and Klaus Wertenbroch Discrete choice models of firms’ strategic decisions pp. 399-416 Michaela Draganska , Sanjog Misra , Victor Aguirregabiria , Pat Bajari , Liran Einav , Paul Bryan Ellickson , Dan Horsky , Sridhar Narayanan , Yesim Orhun , Peter Reiss , Katja Seim , Vishal Singh , Raphael Thomadsen and Ting Zhu Experiments on strategic choices and markets pp. 417-429 Wilfred Amaldoss , Teck Hua Ho , Aradhna Krishna , Kay-Yut Chen , Preyas Desai , Ganesh Iyer , Sanjay Jain , Noah Lim , John Morgan , Ryan Oprea and Joydeep Srivasatava Competition between auctions pp. 431-448 Ernan Haruvy , Peter Thaddee Lech Popkowski Leszczyc , Octavian Carare , James Cox , Eric Greenleaf , Wolfgang Jank , Sandy Jap , Young-Hoon Park and Michael Rothkopf Volume 19, issue 2 , 2008
Empathetic responses to advertising: Testing a network of antecedents and consequences pp. 79-92 Todd Mooradian , Kurt Matzler and Lisa Szykman Product uniqueness as a driver of customer utility in mass customization pp. 93-107 Nikolaus Franke and Martin Schreier Image feedback effects of brand extensions: Evidence from a longitudinal field study pp. 109-124 Franziska Völckner , Henrik Sattler and Gwen Kaufmann Framing effects in mixed price bundling pp. 125-139 Timothy Gilbride , Joseph Guiltinan and Joel Urbany Hierarchical Bayesian conjoint models incorporating measurement uncertainty pp. 141-155 John Liechty , Duncan Fong , Eelko Huizingh and Arnaud Bruyn Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application pp. 157-170 Leonard Paas and Klaas Sijtsma Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics pp. 171-181 Junji Xiao Volume 19, issue 1 , 2008
Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach pp. 1-12 Robert Krider , Tieshan Li , Yong Liu and Charles Weinberg The impact of offshored and outsourced call service centers on customer appraisals pp. 13-23 Neeraj Bharadwaj and Anne Roggeveen Revenue implication of auction value in k-price sealed-bid auctions: An experimental study pp. 25-38 Wei Lim , Joo Lee-Partridge and Soo Tan Getting too personal: Reactance to highly personalized email solicitations pp. 39-50 Tiffany White , Debra Zahay , Helge Thorbjørnsen and Sharon Shavitt Incentives for sales agents after the advent of the internet pp. 51-63 Christian Pfeil , Thorsten Posselt and Nils Maschke The influence of product involvement on consumers’ interactive processes in interactive television pp. 65-77 Shalom Levy and Israel Nebenzahl Volume 18, issue 4 , 2007
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products pp. 211-221 Aimee Drolet , Patti Williams and Loraine Lau-Gesk Compromising the compromise effect: Brands matter pp. 223-236 Francisca Sinn , Sandra Milberg , Leonardo Epstein and Ronald Goodstein The relationship between FSI advertising style and coupon redemption pp. 237-247 Harper Roehm and Michelle Roehm Quality of past performance: Impact on consumers’ responses to service failure pp. 249-264 Rodolfo Vázquez-Casielles , Ana del Río-Lanza and Ana Díaz-Martín Organizational identification as a determinant of customer orientation in service organizations pp. 265-278 Jan Wieseke , Johannes Ullrich , Oliver Christ and Rolf Dick The impact of a product’s country-of-origin on compromise and attraction effects pp. 279-291 Shih-Chieh Chuang and HsiuJu Yen Volume 18, issue 3 , 2007
Category management, product assortment, and consumer welfare pp. 135-148 Shailendra Gajanan , Suman Basuroy and Srinath Beldona Leveraging brand equity to attract human capital pp. 149-164 Devon DelVecchio , Cheryl Jarvis , Richard Klink and Brian Dineen Nonverbal cues-based first impressions: Impression formation through exposure to static images pp. 165-179 Rebecca Walker Naylor The price-perceived quality relationship: A meta-analytic review and assessment of its determinants pp. 181-196 Franziska Völckner and Julian Hofmann Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective pp. 197-209 Brett Martin , Ekant Veer and Simon Pervan Volume 18, issue 1 , 2007
The positive and negative effects of inventory on category purchase: An empirical analysis pp. 1-14 David Bell and Yasemin Boztug Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities pp. 15-30 Martin Schreier , Stefan Oberhauser and Reinhard Prügl Strategy and response to purchase intention questions pp. 31-44 Jayson L. Lusk , Leatta McLaughlin and Sara R. Jaeger Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience pp. 45-59 Óscar González-Benito , César Bustos-Reyes and Pablo Muñoz-Gallego Brand extension naming strategies: An exploratory study of the impact of brand traits pp. 61-72 Wilfried Vanhonacker On dynamic selection of households for direct marketing based on Markov chain models with memory pp. 73-84 Pieter Otter Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses pp. 85-99 Carolyn Bonifield and Catherine Cole The influence of TV viewing on consumers' body images and related consumption behavior pp. 101-116 Martin Eisend and Jana Möller Shelf sequence and proximity effects on online grocery choices pp. 117-133 Els Breugelmans , Katia Campo and Els Gijsbrechts
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