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Marketing Letters

2003 - 2012

Edited by Randolph E. Bucklin and Joel E. Urbany

from Springer
Series data maintained by Guenther Eichhorn ().

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Volume 19, issue 3, 2008

Choice under restrictions pp. 183-199 Downloads
Simona Botti, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany and Brian Wansink
Challenges and opportunities in high-dimensional choice data analyses pp. 201-213 Downloads
Prasad Naik, Michel Wedel, Lynd Bacon, Anand Bodapati, Eric Bradlow, Wagner Kamakura, Jeffrey Kreulen, Peter Lenk, David Madigan and Alan Montgomery
Behavioral frontiers in choice modeling pp. 215-228 Downloads
Wiktor Adamowicz, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael P Keane, Jordan Louviere, Robert Meyer, Thomas Steenburgh and Joffre Dan Swait
Reinforcement versus balance response in sequential choice pp. 229-239 Downloads
Joel Huber, Kelly Goldsmith and Cassie Mogilner
A theoretical framework for goal-based choice and for prescriptive analysis pp. 241-254 Downloads
Kurt Carlson, Chris Janiszewski, Ralph Keeney, David Krantz, Howard Kunreuther, Mary Luce, J. Russo, Stijn Osselaer and Detlof Winterfeldt
Sequential sampling models of choice: Some recent advances pp. 255-267 Downloads
Thomas Otter, Joe Johnson, Jörg Rieskamp, Greg Allenby, Jeff Brazell, Adele Diederich, J. Hutchinson, Steven MacEachern, Shiling Ruan and Jim Townsend
Risk, uncertainty and discrete choice models pp. 269-285 Downloads
André de Palma, Moshe Ben-Akiva, David Brownstone, Charles A. Holt, Thierry Magnac, Daniel L. McFadden, Peter Grant Moffatt, Nathalie Picard, Kenneth Train, Peter P. Wakker and Joan Walker
Modeling social interactions: Identification, empirical methods and policy implications pp. 287-304 Downloads
Wesley Hartmann, Puneet Manchanda, Harikesh S. Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar and Catherine Tucker
Putting one-to-one marketing to work: Personalization, customization, and choice pp. 305-321 Downloads
Neeraj Arora, Xavier Dreze, Anindya Ghose, James Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas and Z. Zhang
Towards a brain-to-society systems model of individual choice pp. 323-336 Downloads
Laurette Dubé, Antoine Bechara, Ulf Böckenholt, Asim Ansari, Alain Dagher, Mark Daniel, Wayne DeSarbo, Lesley Fellows, Ross Hammond, Terry Huang, Scott Huettel, Yan Kestens, Bärbel Knäuper, Peter Kooreman, Douglas Moore and Ale Smidts
Beyond conjoint analysis: Advances in preference measurement pp. 337-354 Downloads
Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin and Vithala Rao
Decision making and brand choice by older consumers pp. 355-365 Downloads
Catherine Cole, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Etienne Mullet, Michael Norton and Ellen Peters
Measuring long-run marketing effects and their implications for long-run marketing decisions pp. 367-382 Downloads
Bart J. Bronnenberg, Jean Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett R. Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong and Baohong Sun
How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention pp. 383-397 Downloads
Rebecca Ratner, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam Keller, Byung-Yeon Kim, Fern Lin, Selin Malkoc, Deborah Small and Klaus Wertenbroch
Discrete choice models of firms’ strategic decisions pp. 399-416 Downloads
Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Bryan Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen and Ting Zhu
Experiments on strategic choices and markets pp. 417-429 Downloads
Wilfred Amaldoss, Teck Hua Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea and Joydeep Srivasatava
Competition between auctions pp. 431-448 Downloads
Ernan Haruvy, Peter Thaddee Lech Popkowski Leszczyc, Octavian Carare, James Cox, Eric Greenleaf, Wolfgang Jank, Sandy Jap, Young-Hoon Park and Michael Rothkopf

Volume 19, issue 2, 2008

Empathetic responses to advertising: Testing a network of antecedents and consequences pp. 79-92 Downloads
Todd Mooradian, Kurt Matzler and Lisa Szykman
Product uniqueness as a driver of customer utility in mass customization pp. 93-107 Downloads
Nikolaus Franke and Martin Schreier
Image feedback effects of brand extensions: Evidence from a longitudinal field study pp. 109-124 Downloads
Franziska Völckner, Henrik Sattler and Gwen Kaufmann
Framing effects in mixed price bundling pp. 125-139 Downloads
Timothy Gilbride, Joseph Guiltinan and Joel Urbany
Hierarchical Bayesian conjoint models incorporating measurement uncertainty pp. 141-155 Downloads
John Liechty, Duncan Fong, Eelko Huizingh and Arnaud Bruyn
Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application pp. 157-170 Downloads
Leonard Paas and Klaas Sijtsma
Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics pp. 171-181 Downloads
Junji Xiao

Volume 19, issue 1, 2008

Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach pp. 1-12 Downloads
Robert Krider, Tieshan Li, Yong Liu and Charles Weinberg
The impact of offshored and outsourced call service centers on customer appraisals pp. 13-23 Downloads
Neeraj Bharadwaj and Anne Roggeveen
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study pp. 25-38 Downloads
Wei Lim, Joo Lee-Partridge and Soo Tan
Getting too personal: Reactance to highly personalized email solicitations pp. 39-50 Downloads
Tiffany White, Debra Zahay, Helge Thorbjørnsen and Sharon Shavitt
Incentives for sales agents after the advent of the internet pp. 51-63 Downloads
Christian Pfeil, Thorsten Posselt and Nils Maschke
The influence of product involvement on consumers’ interactive processes in interactive television pp. 65-77 Downloads
Shalom Levy and Israel Nebenzahl

Volume 18, issue 4, 2007

Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products pp. 211-221 Downloads
Aimee Drolet, Patti Williams and Loraine Lau-Gesk
Compromising the compromise effect: Brands matter pp. 223-236 Downloads
Francisca Sinn, Sandra Milberg, Leonardo Epstein and Ronald Goodstein
The relationship between FSI advertising style and coupon redemption pp. 237-247 Downloads
Harper Roehm and Michelle Roehm
Quality of past performance: Impact on consumers’ responses to service failure pp. 249-264 Downloads
Rodolfo Vázquez-Casielles, Ana del Río-Lanza and Ana Díaz-Martín
Organizational identification as a determinant of customer orientation in service organizations pp. 265-278 Downloads
Jan Wieseke, Johannes Ullrich, Oliver Christ and Rolf Dick
The impact of a product’s country-of-origin on compromise and attraction effects pp. 279-291 Downloads
Shih-Chieh Chuang and HsiuJu Yen

Volume 18, issue 3, 2007

Category management, product assortment, and consumer welfare pp. 135-148 Downloads
Shailendra Gajanan, Suman Basuroy and Srinath Beldona
Leveraging brand equity to attract human capital pp. 149-164 Downloads
Devon DelVecchio, Cheryl Jarvis, Richard Klink and Brian Dineen
Nonverbal cues-based first impressions: Impression formation through exposure to static images pp. 165-179 Downloads
Rebecca Walker Naylor
The price-perceived quality relationship: A meta-analytic review and assessment of its determinants pp. 181-196 Downloads
Franziska Völckner and Julian Hofmann
Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective pp. 197-209 Downloads
Brett Martin, Ekant Veer and Simon Pervan

Volume 18, issue 1, 2007

The positive and negative effects of inventory on category purchase: An empirical analysis pp. 1-14 Downloads
David Bell and Yasemin Boztug
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities pp. 15-30 Downloads
Martin Schreier, Stefan Oberhauser and Reinhard Prügl
Strategy and response to purchase intention questions pp. 31-44 Downloads
Jayson L. Lusk, Leatta McLaughlin and Sara R. Jaeger
Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience pp. 45-59 Downloads
Óscar González-Benito, César Bustos-Reyes and Pablo Muñoz-Gallego
Brand extension naming strategies: An exploratory study of the impact of brand traits pp. 61-72 Downloads
Wilfried Vanhonacker
On dynamic selection of households for direct marketing based on Markov chain models with memory pp. 73-84 Downloads
Pieter Otter
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses pp. 85-99 Downloads
Carolyn Bonifield and Catherine Cole
The influence of TV viewing on consumers' body images and related consumption behavior pp. 101-116 Downloads
Martin Eisend and Jana Möller
Shelf sequence and proximity effects on online grocery choices pp. 117-133 Downloads
Els Breugelmans, Katia Campo and Els Gijsbrechts
Page updated 2012-09-30