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Hierarchical Bayesian conjoint models incorporating measurement uncertainty

John Liechty (), Duncan Fong, Eelko Huizingh and Arnaud Bruyn

Marketing Letters, 2008, vol. 19, issue 2, pages 141-155

Keywords: Conjoint analysis; Weighted regression models; Measurement uncertainty; Confidence; Interval data; Hierarchical Bayesian models (search for similar items in EconPapers)
Date: 2008
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Handle: RePEc:kap:mktlet:v:19:y:2008:i:2:p:141-155