Hierarchical Bayesian conjoint models incorporating measurement uncertainty
John Liechty (),
Eelko Huizingh and
Marketing Letters, 2008, vol. 19, issue 2, pages 141-155
Keywords: Conjoint analysis; Weighted regression models; Measurement uncertainty; Confidence; Interval data; Hierarchical Bayesian models (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:kap:mktlet:v:19:y:2008:i:2:p:141-155
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