Measuring long-run marketing effects and their implications for long-run marketing decisions

Bart J. Bronnenberg, Jean Dubé, Carl Mela (), Paulo Albuquerque (), Tulin Erdem, Brett R. Gordon (), Dominique Hanssens, Guenter Hitsch, Han Hong and Baohong Sun

Marketing Letters, 2008, vol. 19, issue 3, pages 367-382

Keywords: Long-run marketing; Durable goods; Choice dynamics (search for similar items in EconPapers)
Date: 2008
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