The relationship between in-store marketing and observed sales for organic versus fair trade products
Erica Herpen (),
Erjen Nierop () and
Laurens Sloot ()
Marketing Letters, 2012, vol. 23, issue 1, pages 293-308
Keywords: Organic; Fair trade; Shelf layout; Price promotions; Market share; Sales data (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:kap:mktlet:v:23:y:2012:i:1:p:293-308
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