A reflection on analytical work in marketing: Three points of consensus

Raphael Thomadsen, Robert Zeithammer (), Ganesh Iyer, Dina Mayzlin, Yesim Orhun, Amit Pazgal, Devavrat Purohit, Ram Rao, Michael Riordan, Jiwoong Shin, Monic Sun and Miguel Villas-Boas

Marketing Letters, 2012, vol. 23, issue 2, pages 381-389

Keywords: Analytical work; Marketing; Game theory; Equilibrium analysis (search for similar items in EconPapers)
Date: 2012
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