An integrated framework for the design of optimal web banners
Lan Zhao () and
Netnomics, 2010, vol. 11, issue 1, pages 69-83
Keywords: Web marketing; Banner design; Internet advertising; Optimization; Statistical analysis; Mixed integer programming (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:kap:netnom:v:11:y:2010:i:1:p:69-83
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