Brand competition in CPG industries: Sustaining large local advantages with little product differentiation

Bart J. Bronnenberg

Quantitative Marketing and Economics, 2008, vol. 6, issue 1, pages 79-107

Keywords: Asymmetric competition; Consumer packaged goods; Geographic share dispersion; L11; L15; L22; L66; M30; R12 (search for similar items in EconPapers)
Date: 2008
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