Market Share and Price Setting Behavior for Private Labels and National Brands
Ronald Cotterill () and
William Putsis ()
Review of Industrial Organization, 2000, vol. 17, issue 1, pages 17-39
Keywords: Competitive strategy; pricing; private labels; promotion (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:kap:revind:v:17:y:2000:i:1:p:17-39
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