Advertising intensity, investor recognition, and implied cost of capital
Yuan Huang () and
Steven Wei ()
Review of Quantitative Finance and Accounting, 2012, vol. 38, issue 3, pages 275-298
Keywords: Advertising; Investor recognition; Implied cost of capital; G14; M37 (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:kap:rqfnac:v:38:y:2012:i:3:p:275-298
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