 Elemente de Diferentiere prin Pret in Mediul Concurential - Distinguishing Elements through Price in the Competitive Environment (Romanian version)Dr.ec. Corina MATEI-GHERMAN ()
Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Sciences, 2010, vol. 1, issue 5, pages 210-223 Abstract: Progress, constantly changing economy and competition become fiercer on the market of products. Turbulent environment constrains the appearance of management and knowledge- based marketing, and the sustainable development changes the business environment, the process of internationalization of finance production, capital and labor. Environmental complexity and competition within company requires use of prices as a factor of supply and demand balance. Study of the price through competition becomes a mandatory approach at the knowledge level, for a certain market, where low purchasing power of consumers determined that decisions are driven by price. Keywords: competition; change; decision; strategy; price; differentiaton; consumer (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: http://EconPapers.repec.org/RePEc:lum:rev11d:v:1:y:2010:i:5:p:210-223 Access Statistics for this article More articles in Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Sciences from Editura Lumen, Department of Economics |
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