Reengineering the MBA for Small and Mid-Size Firms: A Business-Driven Approach

William J. Doll, Thomas W. Sharkey and Don R. Beeman
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William J. Doll: The University of Toledo
Thomas W. Sharkey: The University of Toledo
Don R. Beeman: The University of Toledo

American Journal of Business, 1996, vol. 11, issue 2, pages 19-23

Abstract: Most universities have MBA programs designed to train functionally specialized managers for large Fortune 1000 type firms. The graduate management education needs of small and mid-size firms have been largely ignored. Many innovative MBA programs have themes that emphasize entrepreneurship, management of technology, or international business, but none have integrated all three themes in a redesigned MBA program that meets the needs of small and mid-size firms. This paper describes a successful business-driven approach to reengineering the form and content of an MBA program to create a higher value-added program for smaller and rapidly growing enterprises. This curriculum development process was funded by a grant from the Cleveland FoundationÕs Statewide Program for Business and Management Education. Guided by a businessdriven process, The University of Toledo successfully initiated a new Executive MBA for Small and Mid-size firms in the fall of 1995.

Keywords: Business education; MBA programs; small and mid-size business (search for similar items in EconPapers)

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