An Examination of Privacy Policies in Fortune 500 Web Sites

Chang Liu and Kirk P. Arnett
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Chang Liu: Northern Illinois University
Kirk P. Arnett: Mississippi State University

American Journal of Business, 2002, vol. 17, issue 1, pages 12-21

Abstract: Although personal information privacy concerns have been around for years, the introduction of E-commerce and its associated technologies presents privacy concerns anew. The Fortune 500 represents traditional leadership in the use of technologies and business practices. This preliminary study examines Web sites of the Fortune 500 and shows that slightly more than 50 percent of Fortune 500 Web sites provide privacy policies on their home pages. Comprehensive privacy policies to address all privacy dimensions recommended by the FTC are less common.

Keywords: E-business; websites; privacy policies (search for similar items in EconPapers)
JEL-codes: R00 Z0 (search for similar items in EconPapers)

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