Lessons from Behavioral Economics

Robert Frank

Challenge, 2008, vol. 51, issue 3, pages 80-92

Abstract: Perhaps the brightest new branch in economics today is behavioral economics. It directly challenges the central economic assumption about the rationality of market participants. But what are its practical implications? Robert Frank has been working in these fields almost as long as anyone. He believes there are policy implications in his work that could save the nation an enormous amount of money.

Date: 2008

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