The global availability of bamboo resources and various factors affecting the supply of bamboo in the Indian context was assessed through secondary research. Then, a primary research was conducted to determine the demand for bamboo fabric in India. 321 complete responses to the survey were obtained for complete analysis which included identification of significant factors influencing the demand of bamboo fabric in India. The four factors identified - antimicrobial, cooling effect, texture and eco-friendly were all found to be reliable. The research reveals that there exists a demand for bamboo clothing. With an abundance of resource, a brand of bamboo clothing would go well for the Indian fabric industry and the overall environment at the same time.