Marketing Initiatives by a Branch Manager

Bapat Dhananjay ()
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Bapat Dhananjay: National Institute of Bank Management, Pune (M.S.), INDIA

Advances In Management, 2009, vol. 2, issue 3

Abstract: Mr.Singh joined as a probationary officer in the year 2000 in a Public Sector Bank. He started his career as Assistant Branch Manager in a branch at Goa. In one of the meeting held at the bank in the year 2003, he expressed his feelings with his superiors that he did not enjoy working. He claimed that there is better way of managing a branch. His superior suggested him to take up a challenge as a branch manager in another branch in Goa region. Mr. Singh accepted to take charge as a branch manager in Pilar branch which was a rural branch

Date: 2009

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