Shopping Habits and Influence of Store Attributes on Apparel Store Patronage Intention

Sandhya A. S. () and Peeru Mohamed
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Sandhya A. S.: H. Dept. of Management Studies, Anna University, Chennai 600025 (T.N.), INDIA

Advances In Management, 2009, vol. 2, issue 3

Abstract: This study explores the shopping habits and the influence of store attributes on patronage behaviour of apparel shoppers. Factor analysis of 13 store attributes resulted in three latent dimensions intuitively labeled Customer Friendliness and Service dimension, Store Image dimension and Convenience dimension. The multiple regression result showed significant influence of customer friendliness and service and store image dimensions, but the effect of convenience dimension was not significant on patronage intention. Association between customer importance for dimensions of store attributes and their demographic characteristics were observed. The result shows that for customer friendliness and service dimension, differences were found across age group, gender, education levels, occupation and family size of the respondents. For store image dimension ,the differences were found across age, gender and marital status of the respondents. However for convenience dimension, difference was found across age, number of earning members in the family, educational levels, marital status and family size of the respondents

Date: 2009

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Persistent link: http://EconPapers.repec.org/RePEc:mgn:journl:v:2:y:2009:i:3:a:8

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