IT enabled Customer Relationship Management: Techniques and Applications

Jena Rabindra Kumar ()
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Jena Rabindra Kumar: Institute of Management Technology, Nagpur (M.S.), INDIA

Advances In Management, 2009, vol. 2, issue 8

Abstract: Now- a- days Customer Relationship Manage-ment (CRM) is gaining its importance due to intensive competition and saturated markets. The term CRM is one of the most applied concepts both in marketing and IT literature and applications. This paper succinctly discusses the state of art of IT enabled CRM. This paper also stresses on the application of IT techniques like: Expert systems, soft computing techniques and data mining, grid computing and cloud computing in customer behavior, customer support and marketing.

Date: 2009

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Persistent link: http://EconPapers.repec.org/RePEc:mgn:journl:v:2:y:2009:i:8:a:10

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