E Banking –A Study with Reference to Customer Satisfaction

Jayalakshmi S. ()
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Jayalakshmi S.: Department of Business Management, Mother Teresa Women’s University, Kodaikanal (T.N.), INDIA

Advances In Management, 2009, vol. 2, issue 9

Abstract: The main purpose of the study is to know the E-banking services. Traditionally the relationship between the bank and its customers has been on a one-to-one process. This process takes time to complete a single transaction and may result in frauds and mistakes. Modern banks can not depend on one-to-one process as the customers demand advanced services. While computerization of banks tries to satisfy expectations of the customer, it also reduces frauds and mistakes. This research study makes an attempt to analyze how banks are attracting the various customers and how the customers are satisfied with the services provided by the banks.

Date: 2009

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Persistent link: http://EconPapers.repec.org/RePEc:mgn:journl:v:2:y:2009:i:9:a:9

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