Abstract:
This paper is about the value chain and its importance in the quest to achieve sustainable competitive advantage for an entrepreneurship. Despite its importance, as time elapses, the value chain may lose its ability to generate value for the end customer due to competition, demand, fluctuations and discovery of weak links. These hazards can be remedied by better fit of the firm's strategy to its customers, utilization of operational efficiency improvements, consideration of the virtual value chain, or outsourcing of non-core weak links operations of the value chain.