Korean Importers’ Evaluations of Exporters’ Marketing Practices

Ha Jungbok ()
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Ha Jungbok: Pyeongtack University, Department of Business Administration, 111 Yongi-dong, Pyeogntaek-si, Gyeonggi-do, 450-407, SOUTH KOREA

Advances In Management, 2012, vol. 5, issue 7

Abstract: As the growth of the international trade becomes one of the major global trends, the relationship between buyers and sellers is considered as fundamental importance for both parties. However, most of the research in international trade has been focused on the seller (exporter) side rather than buyer (importer) side. Since the marketing has always recognized the importance of customers’ needs and wants, it is natural thing for marketers to think of the buyer’s side along with the seller’s side and also modern international marketing emphasizes the importance of understanding and satisfying overseas customers’ needs for success in global markets. This study examined Korean importers’ concerns on their exporters’ marketing practices. A sample of 120 Korean trading companies was surveyed on their U.S., Japan, and European exporters’ marketing practices and several valuable implications were drawn.

Date: 2012
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