Creation of Demand for Millet Foods – A Case Study of Successful Change Management of an Innovation Project

P. Manikandan ()
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P. Manikandan: Division of Human Resource Management, National Academy of Agricultural Research Management,Rajendranagar, Hyderabad 500 030, INDIA

Advances In Management, 2012, vol. 5, issue 9

Abstract: With globalization challenges and the increased competition and accountability issues that the agricultural research organizations face, there is a definite need for bringing about innovation in the research agenda. The present study describes the success achieved in one of the innovation projects in India aimed at creating increased demand for sorghum. Appropriate Change management model was developed to understand the success of this project, more specifically the project and HR-related issues. The model emphasizes the need to take into account six important factors viz. definition of challenge, strength and supporting factors, planning and design of change activities, system/structure/culture, stakeholder interests and leadership. The important role of the leader in ensuring that conducive micro-level systems, structures, processes and culture within a given macro system are put in place for ensuring success of innovation is also highlighted through this case study. The success achieved through this project also reinforces the principles of systemic and continuous innovation. The study brings out the fact that though change initiatives were not planned and implemented keeping any model in consideration, successful change efforts could be effectively described through an appropriate model. The model developed and described for change management here, if considered during the planning of any change initiative, would definitely help enhance the effective-ness and success of change and development efforts for any organization.

Date: 2012
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