The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?
Jessica Lichy () and
Kevin Pon ()
Additional contact information
Jessica Lichy: IDRAC, 47 rue Sergent Michel Berthet, CP 607, 69258 Lyon Cedex 09, France
Kevin Pon: ESDES – Catholic University of Lyon, 23 Place Carnot - 69286 Lyon Cedex 09, France
Transnational Marketing Journal, 2013, vol. 1, issue 1, pages 5-21
Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardisation by global corporations, it follows the assumption that there will be a gradual convergence in consumer behaviour. This study explores the consumer behaviour of Anglo-Saxons living in the Rhône-Alpes area of south-east France - with reference to country-of-origin (COO) effects when shopping for food produce. Building on studies of acculturation, the research sets out to explore the extent to which specific factors such as price, gender, age and length of residence in a foreign country may have an influence on consumer choice when purchasing groceries, in relation to the COO
Keywords: Consumer behaviour; cultural difference; international marketing; country-of-origin (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:mig:tmjrnl:v:1:y:2013:i:1:p:5-21
Ordering information: This journal article can be ordered from
http://www.tplondon. ... ormation/librarians/
Access Statistics for this article
Transnational Marketing Journal is currently edited by Prof Dr Ibrahim Sirkeci and Dr Maktoba Omar
More articles in Transnational Marketing Journal from Transnational Press London, UK
Series data maintained by I. Sirkeci ().