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Annals of marketing-mba
2010 - 2013
from Department of Marketing, Marketing MBA (RSconsult) EDIRC .
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2013, volume 1
ACTIVE MARKETING STRATEGY IN THE EDUCATION MARKET:BREAKTHROUGH POSITIONING STRATEGY IN PROMOTING UNIVERSITY’S INNOVATIONS N.A Pashkus and V. Pashkus CRM-CONSEPTION AS THE BASIS FOR A BANK’S CUSTOMER-ORIENTED STRATEGY K. Novikova and E. Nekrasova PRODUCT PROMOTION IMPROVEMENT M. Myrzina and A. Melekhina MODERN TENDENCES IN THE METHODS OF MARKETING RESEARCH APPLICATION V. Mokhnatkina and E. Starikova LOGISTIC SYSTEM DEVELOPMENT PROBLEMS IN RUSSIA E. Medvedeva and A. Savintseva MECHANISM OF MARKETING ACTIVITY LOW CONSULTING ORGANIZATION A. Kiryushkin DEVELOPMENT OF STATE-PRIVATE PARTNERSHIP AS THE POSSIBLE WAY OF OVERCOMING OF MISTRUST OF THE POPULATION TO THE POWER A. Chupryakova and P. Kosinskiy PROBLEMS OF INNOVATION AND COMPETITIVENESS OF SMALL SCALE BUSINESS IN SLOVAKIA E. Gregova EFFECTS OF ADVERSE SELECTION ON THE MARKET OF CULTURAL VALUABLES A. Bulina AN ENTERPRISE COMPETITIVE STRATEGY DEFINITION ON THE EXAMPLE OFJSC “CONFECTORY ENTERPRISE “PERMSKAYA V. Pyankov and S. Akimova THE OPPOSITION BETWEEN REGIONAL AND LOCAL VENDORS V. Shushakova MODERN MARKETING TOOLS IN THE NEW ECONOMY: EXPERIENTIAL MARKETING M. Chesnokova and A. Kirillovskaya OPTIMIZATION BY REDUCING ITS ASSORTMENT CATEGORIES A. Khatskelevich and L. Tyakina GUERRILLA MARKETING AS THE BASIS OF THE MODERN ADVERTISING COMPAIGN P. Fedorovih BRAND OF EDUCATIONAL INSTITUTION AS A FACTOR OF COMPETITIVENESS E. Serkova SUBSTANTIATION OF THE BUSINESS IDEA OF THE DEVELOPMENT OF GOLF AND SPORTS IN THE SYSTEM OF RAISING THE QUALITY OF LIFE OF THE POPULATION OF RUSSIAN D. Selinsky Business environment and Russian Small Business O. Rubzova 2012, volume 3
The competitiveness of small entrepreneurship of modern Russia and the factors of its shaping Liudmila Filobokova and Olga Grigorieva Cross-cultural management: peculiarities of business cultures and communication problems Maria Chesnokova The role of the education system in the business. Review Kaufman Josh "The Personal MBA" Roman Sidorchuk Impact of marketing on the lifecycle of small businesses in Russia Roman Sidorchuk Integrated innvestment plans modernization monotown: Kuzbass experience Tatyana Mamzina Marketing of human capital in the new economy and the democratization of management Viktor Zinchenko Assessment of the main players of the local furniture market of Western Siberia Yana Andrianova and Alena Chupryakova Improvement of the information ensuring innovative activity industrial enterprise Elena Sklyar and Dmitriy Sinelnikov Budget management as one of the elements of the stabilization of the enterprise financial condition Halina Babynina 2012, volume 2
Assessing the quality of economic structure L. Muhametgalieva Estimates of regional competitiveness (for example,the Volga Federal District) L. Muhametgalieva Due to extreme personal significance of the choice of educational path, personal contacts in the communications regarding the educational services have a very big importance. The fact that the level and quality of education can be a long time to determine the identity card of a particular social group significantly raises the importance of methods of "public relations". However, in the field of education the state is to perform very specific functions that are essentially unattainable by other entities in need of a scale. It is the creation, maintenance and strengthening of decent public opinion ("public relations"), a positive image of social institutions of education, including both the public and employers in the community Viktor Zotov The state and public support for small enterprise (SME) in Russia Roman Sidorchuk Cost modeling in economic systems using petri nets Nadzeya Paliashchuk 2012, volume 1
TFirst article the process of modeling of an enterprise activity considering calculating the reimbursement sums based on full costs Halina Babynina and Vyacheslav Kuzminov The main purpose of the expenses analysis in the market conditions is to reveal optimum relationship between costs and income Halina Babynina Marketing of banking services in case of OJSC "AK BARS" Bank Valeriy Korepanov Modern advertising of educational services in the education system Viktor Zotov Target loading, functional role of small business in the conditions of modernization and globalization of economic processes Lyudmila Filobokova 2011, volume 4
Main areas of sanatorium complex (based on Stavropol region) Arthur Sarkisyants Simulation of economic costs systems using Petri nets Nadzeya Paliashchuk Areas of social and economic policy in the food of the region (on materials of the Perm region) Elvira Radosteva Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO Eugenia Kerzina and Ekaterina Yasureva Conceptual issues of state support of private enterprise in crisis Konstantin Kurpayanidi Features pricing in the marketing of educational services Tatyana Mizherova Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia Elena Suleymanova Features pricing in the marketing of educational services Viktor Zotov Problems of marketing in small innovative enterprises Roman Sidorchuk 2011, volume 3
Prognostic competent of the head Aleksander Karmanchikov Reduction of financial and economic activity risks of a company using nonlinear dynamics methods Vasiliy Zhdanov Relationship marketing and life-cycle of small enterprise (SME) Roman Sidorchuk 2010, volume 2
INFLUENCE OF WORLD PRACTICE OF FUNCTIONING OF CREDIT OFFICES ON THEIR FORMATION IN RUSSIA T. Mamzina and N. Djatlova Role of marketing in the establishment of collaborative parties to leasing transactions in the market for engineering products Alena Chupryakova and Anna Pototskaya Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain) Irina Kosarinskaya Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain) Andrew Golubnik Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain) Elena Suleymanova Marketing channels and control the distribution of products in the meat industry Roman Sidorchuk
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