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Annals of marketing-mba

2010 - 2017

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.

Series data maintained by Sidorchuk, Roman ().

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2017, volume 1

INDUSTRIAL POLICY: TOOLS AND INDICATORS Downloads
Tokmakova Elena
CREATIVE ADVERTISING: THE CONCEPT, STRATEGY IMPLEMENTATION Downloads
Ermakov Yuri and Starobinskaya Nadegda M.
MARKETING ORIENTATION ACTIVITY OF THE MODERN RUSSIAN UNIVERSITY Downloads
Ermakov Yuri and Ermakova Mariya Y.
SALES POLICY OF PROCESSING ORGANIZATIONS IN THE POULTRY MARKET Downloads
Antineskul Ekaterina A. and Yasireva Anna A.
"NEW BREATH" MARKETING POLICY OF MEAT PROCESSING COMPANIES Downloads
Antineskul Ekaterina A. and Bulycheva Ulyana A.
NEW ECONOMY: NEW REALITY AND MOTIVATION OF CONSUMERS Downloads
Aliaskarova Zhamilla A.

2016, volume 3

ASSESSMENT OF THE COMPETITIVENESS OF THE DEVELOPMENT STRATEGY OF INNOVATIVE FIRMS Downloads
Pashkus V.Y.
ADVERTISING AS PART OF COMPLEX MARKETING COMMUNICATIONS UNIVERSITY Downloads
Ermakov Yuri and Starobinskaya Nadegda M.
ARCHITECTURE CONSTRUCTION BRAND WHOLE Downloads
Dolgikh Uliana O.
STUDENTS EXCHANGE IN RUSSIA: CONDITIONS AND REASONS FOR REALIZATION Downloads
Aliaskarova Zhamilla
ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING Downloads
Chirkova Elena
ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING Downloads
Chelovan Anastasia
ANALYSIS OF TENDENCIES OF DEVELOPMENT OF SEARCH ENGINES AND THE STRUCTURE OF SEARCH QUERIES OF INTERNET USERS Downloads
Tultaev T.A.
THE ANALYSIS OF INVESTMENT APPEAL OF THE ART MARKET OBJECTS Downloads
Pashkus Margareth V.
PRICE / QUALITY STRATEGY OF “UKH “BOBRUISKAGROMASH” ON THE MARKET OF THE RUSSIAN FEDERATION Downloads
Babynina H. M.
MODEL ASSESSMENT OF EFFICIENCY OF EDUCATIONAL SERVICES IN CHANGES IN THE VOLUME OF BUDGET FINANCING Downloads
Pashkus Natalia A.

2016, volume 2

REBRANDED AS ONE OF THE TOOLS INCREASE COMPETITIVENESS OF THE COMPANY ON THE MARKET Downloads
Panova Ekaterina
SOURCING STRATEGY IN THE CHANGING POLITICAL AND ECONOMIC CONDITIONS Downloads
Nikishkin Valeriy, Tverdokhlebova Maria and Ivanov Gennadiy
EVALUATION BASED ON MARKETINGINDICATORS OF PROFIT Downloads
Musatov B.V. and Musatova Zh.B.
DIGITAL SPACE AS AN ECONOMIC FACTOR OF INTERNET MARKETING Downloads
Meshkov A.A.
SITUATIONAL APPROACH IN MARKETING PLANNING Downloads
Efimova D.M.
GUERRILLA MARKETING IN RUSSIA (PERSONAL SALES) Downloads
Ermakov Yuri and Ermakova Mariya
TOOLS OF PROMOTION IN SOCIAL NETWORKS (SOCIAL MEDIA MARKETING AND SOCIAL MEDIA OPTIMIZATION) Downloads
Gasymova Gyulnara
THAT IMPORTANT PASSENGERS OF THE MOSCOW CITY PUBLIC TRANSPORT? Downloads
Artemchuk M.I., Nuzhdina A.V., Pjatova D.R., Osetrova E., Lindenbaum Ju. and Efimova D.M.
NEW ECONOMY: FROM THE BASICS TO THE ANALYSIS OF THE FACTORS AFFECTING CONSUMER DEMAND Downloads
Aliaskarova Zhamilla A.
A STUDY OF YOUTH VALUES AND CONSUMER PREFERENCES Downloads
Efimova D.M., Meshkov A.A., Musatov B.V. and Evseeva D.
RUSSIAN SYSTEM OF EDUCATION IN THE INNOVATION ECONOMY: PROBLEMS OF THE STATE POLICY IN THE PERSONNEL TRAINING AREA Downloads
Pashkus Natalia A.
HIGH SCHOOL IN THE NEW ECONOMY: THE MODERN FINANCIAL COMPETITIVENESS INSTRUMENTS Downloads
Pashkus V.Y.
THE DEVELOPMENT OF CREATIVE BRAND OF THE CITY (ON AN EXAMPLE OF TOMSK) Downloads
Dolgikh Uliana O.
ASSESSMENT OF COMPETITIVENESS OF SHIPBUILDING INDUSTRY IN RUSSIA Downloads
Tuliakova Irina R.
COMPARATIVE STUDY OF YOUNG ACTIVE CONSUMERS AS MOBILE APP USERS IN RUSSIA AND EUROPE Downloads
Skorobogatykh Irina I., Grineva Olga O., Ahtijainen Anneli, Ahtijainen Annikki, Collu Giulia and Levanen Anna
HOLISTIC MARKETING CONCEPT FOR SMALL AND MEDIUM BUSINESSES Downloads
Roman Sidorchuk
INTERNATIONAL ECONOMIC SANCTIONS:ANALYSES OF THE CASE WITH RUSSIA IN 2014 Downloads
Rogov Mikhail I.

2016, volume 1

GOVERNABILITY OF THE STATE AND INCLUSIVE GROWTH AS THE LANDMARKS FOR PUBLIC POLICY IN MODERN RUSSIA Downloads
Volkova Anna V.
ANALYTICAL REVIEW OF APPROACHES TO DEFINE OF "CLUSTER" AND THE ASSESSMENT OF THE ROLE OF CLUSTERS IN TERRITORIAL DEVELOPMENT Downloads
Krasnikova Tatiana S.
MODERN ORGANIZATIONS IN THE SPHERE OF CULTURE: FROM RESOURCE APPROACH TO BENCHMARKING Downloads
Surgikova Anna Vladimirovna, Ermakov Yuri and Kirillovskaya Alla A.
FEATURES OFB BREAKTHROUGH POSITIONING ART OBJECTS Downloads
Natalia A. Pashkus and Margareth V. Pashkus
ADHOCRACY AS A PROMISING FORM OF ORGANIZATION IN THE NEW ECONOMY: NEW OPPORTUNITIES FOR PUBLIC SECTOR ORGANIZATIONS Downloads
Tatiana S. Krasnikova and Vadim Y. Pashkus
STRATEGY FOR SOCIO-ECONOMIC DEVELOPMENT OF THE CRISIS REGION (FOR EXAMPLE REPUBLICS OF THE NORTH CAUCASUS) Downloads
T.V. Murtuzalieva, Ò.P. Rozanova and Ì.E. Seyfullaeva
Analysis of the Russian approaches to the evaluation of the quality of transport services by land public transport (marketing aspect) Downloads
T.P. Gorelova, A.a Meshkov, Roman Sidorchuk, N.B. Zavyalova and M.S. Liksutov
THE ROLE OF MARKETING IN THE BUSINESS OF BEAUTY SALON Downloads
Andrushevskaya E.R.
THE NEW ECONOMY: THE DOMINANCE OF INFORMATION TECHNOLOGY TO THE EFFECTS AND PROBLEMS OF MONOPOLIZATION Downloads
Tatiana V. Kotsofana
THE USE OF THE PROJECT METHOD IN PUBLIC ADMINISTRATION IN MODERN RUSSIA Downloads
Ignatova Anna M.

2015, volume 4

Structuring elements of the intellectual capital Downloads
Gordienko M. S.
The developing of communication reading skills during learning the state language of Russian Federation under conditions of prescribed bilingualism Downloads
Gasanova P.M. and Buyskikh T.M.
Webinar distance form training Downloads
Pogorelskaya S. A., Boldina O. O. and Lavrushina E. V.
Modern problems of formation of research competence of PhD students of economic directions Downloads
Badmaeva S.V.
Labor mobility of university professors in the modernization of the educational sphere Downloads
Aliyeva Z.K.
Investment projects accounting in organization information management system Downloads
Aleshina I. F.
AGRO TOURISM POTENTIAL OF THE OMSK REGION: ANALYSIS AND ASSESSMENT OF THE PROSPECTS OF DEVELOPMENT Downloads
Krasnikova Tatiana S.
Cluster approach to stimulating the economy and tourism (AT example of Omsk area) Downloads
Krasnikova Tatiana and Safarov S.m
INDIVIDUAL AND HIS PLACE IN SOCIETY Downloads
Sedel'nikov S. S.
Evolution of higher education financial support in Russian Federation from the viewpoint of financial flows Downloads
Frolkin A.V.
Sponsorship and patronage as a form of PR-activity in the market of services Downloads
Tultaev T.A.
SWOT-analysis of wine producing companies’ marketing in France Downloads
Simonova-Khitrova M. Y.
On the issue of professionalism in the evaluation and management of company value Downloads
Patskalev Af
Ways of increasing personnel loyalty of young scientists Downloads
Myagkova Y.Y. and Asyaeva E.A.
Preparation of the future marketers should focus on the needs of business professionals to ensure success of the companies in the market. The definition and formation of relevant competencies for future marketing is the basis of their competitive advantage in the labor market and demand for the leading Russian and foreign companies. To develop these competencies can only be based on close cooperation with the business community Downloads
Mkhitaryan S. and Danchenok L.
Qualification of unfair advertising Downloads
Moiseev A.M.
Analysis of the mechanism of youth’s social adaptation Downloads
Krasavina E.V.
Intercultural Training as one of the effective management and business approaches on the university level Downloads
Koryagina Inga A.
BUDGETING IS A KEY ELEMENT OF THE INTERNAL CONTROL SYSTEM Downloads
Babynina Halina Mikhailovna
Stages of processing marketing information about internet applications to service companies Downloads
Korobkov S.A.
Optimal management of risks as stability basis of system market control concern Downloads
Drozhenko V.M.
TO THE QUESTION ABOUT THE MOTIVATION OF TRAINING OF SCIENTIFIC-PEDAGOGICAL Downloads
Guseynova Z. A. and Ismailova A. Z.
Motivational dominant scientific-pedagogical staff in the context of participation in scientific activities of the University Downloads
Gusev Y. V. and Polovova T. A.
Management competence of company personnel, the educational aspect Downloads
Gryzunova N. V.
Gas-filled biopolymers: the technology and properties Downloads
Grigoreva E. A.
The Reform of the financing construction vein Downloads
Gorchkov R.K. and Semenova A.A.
In this article authors suggest a model of system for assessing management effectiveness by the results of the activities of customs authorities. The process of developing the system is implemented in MatLab using the package Fuzzy Logic Toolbox Downloads
Goremykina G.I. and Mastyaeva I.N.
The basic marketing aspects of personnel management Downloads
Gorelova T.P.
Page updated 2017-06-20