Role of marketing in the establishment of collaborative parties to leasing transactions in the market for engineering products

Alena Chupryakova () and Anna Pototskaya ()
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Alena Chupryakova: Kemerovo State University, Faculty of Economics
Anna Pototskaya: student of marketing Kemerovo State University, Faculty of Economics

Annals of marketing-mba, 2010, vol. 2

Abstract: This article demonstrates the intensification of interrelation between leasing companies and machine's producers in crisis. Leasing is considered as a main method of attracting financial resources in case of its lack. Besides it emphasizes the marketing importance of long-term relation formation.

Keywords: marketing; Leasing; Ìachine's producers (search for similar items in EconPapers)
JEL-codes: M1 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: http://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_5_10

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