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Problems of marketing in small innovative enterprises
Roman Sidorchuk ()
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Roman Sidorchuk: RSconsult
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Сидорчук Роман Роальдович , 2011, vol. 4
Annals of marketing-mba Abstract:
Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of a small business. Some results of studies of small innovative companies in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk, Chelyabinsk Region and the Krasnodar Territory. Some results of the analysis, showing the feature in the marketing of innovative enterprises.
Keywords: The life cycle of the enterprise; business management; marketing; small business; small business; small business; innovation; small innovative companies; SME; Æèçíåííûé öèêë ïðåäïðèÿòèÿ; óïðàâëåíèå ïðåäïðèÿòèåì; ìàðêåòèíã; ìàëûé áèçíåñ; ìàëîå ïðåäïðèíèìàòåëüñòâî; ìàëûé áèçíåñ; èííîâàöèè; ìàëûå èííîâàöèîííûå ïðåäïðèÿòèÿ. (search for similar items in EconPapers)
JEL-codes: M13 M31 L1 O29 (search for similar items in EconPapers)
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