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Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia

Elena Suleymanova
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Elena Suleymanova: Plekhanov Russian University of Economics

Annals of marketing-mba, 2011, vol. 4

Abstract: The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer tastes. Major distributors and competitors MGDL. The structure and characteristics of MGDL and its position in the market. (SWOT analysis). Made some suggestions for the future development of the company MGDL.

Keywords: mobile phones; smart phones; the Russian market; MGDL; marketing; SWOT; ìîáèëüíûå òåëåôîíû; ñìàðòôîíû; ðûíîê Ðîññèè; ìàðêåòèíã (search for similar items in EconPapers)
JEL-codes: M3 N9 D2 D4 F1 L2 L6 M1 (search for similar items in EconPapers)
Date: 2011
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