Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia
Additional contact information
Elena Suleymanova: Plekhanov Russian University of Economics
Annals of marketing-mba, 2011, vol. 4
The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer tastes. Major distributors and competitors MGDL. The structure and characteristics of MGDL and its position in the market. (SWOT analysis). Made some suggestions for the future development of the company MGDL.
Keywords: mobile phones; smart phones; the Russian market; MGDL; marketing; SWOT; ìîáèëüíûå òåëåôîíû; ñìàðòôîíû; ðûíîê Ðîññèè; ìàðêåòèíã (search for similar items in EconPapers)
JEL-codes: M3 N9 D2 D4 F1 L2 L6 M1 (search for similar items in EconPapers)
References: Add references at CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_3_11
Access Statistics for this article
Annals of marketing-mba is currently edited by 11
More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC.
Series data maintained by Sidorchuk, Roman ().