Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO

Eugenia Kerzina and Ekaterina Yasureva ()
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Ekaterina Yasureva: Assistant Professor of marketing at Perm State University, National Research

Annals of marketing-mba, 2011, vol. 4

Abstract: The article was explored the modern macro-economic conditions of production the meat industry, in situations of risk that is associated with the prospect of Russia joining the WTO. Perspective marketing strategies to overcome the crisis of the industry and reach a level which allows the country to ensure food security were identified.

Keywords: chilled meat and raw materials; competitive industry; region; meat processing products; self-reliance; marketing strategies; îõëàæäåííîå ìÿñî-ñûðüå; êîíêóðåíòîñïîñîáíîñòü îòðàñëè; ðåãèîí; ïðîäóêòû ìÿñîïåðåðàáîòêè; ñàìîîáåñïå÷åíèå; ìàðêåòèíãîâûå ñòðàòåãèè. (search for similar items in EconPapers)
JEL-codes: M13 M31 L66 L98 Q1 R3 (search for similar items in EconPapers)
Date: 2011
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