SOCIAL NETWORKING: REASONS TO JOIN AND THINGS DONE BY THE ROMANIAN CONSUMERS - AN EXPLORATORY ASSESSMENT

Veghes Calin () and Pantea Carmen ()
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Veghes Calin: Academy of Economic Studies, Marketing
Pantea Carmen: Academy of Economic Studies, Business Administration in Foreign Languages
Authors registered in the RePEc Author Service: Carmen Acatrinei (Pantea)

Annals of Faculty of Economics, 2009, vol. 4, issue 1, pages 869-873

Abstract: Initially developed in order to allow human interactions in the virtual environment as online communities of people having common concerns and willing to share and exchange ideas, today social networks represent one of the online marketing tools with the

Keywords: Social networks; Online marketing; Romanian consumer (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2009
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Persistent link: http://EconPapers.repec.org/RePEc:ora:journl:v:4:y:2009:i:1:p:869-873

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