A Short Analysis of Quality and Performance in The Radio Segment of Romanian Mass-Media
Daniel Burtic ()
Additional contact information
Daniel Burtic: RVE, Oradea, Romania
Oradea Journal of Business and Economics, 2016, vol. 1, issue 1, pages 38-46
More than one hundred years ago, once the radio appeared, mass media started to be more pronounced. Mass-media market diversified its offer, and the quality and creativity of economical agents determined a reassert on the competition and performance scale. For our research in mass media field, we distinguish two vital aspects of economic quality and performance: audience and financial results. In this section we will try to follow the evolution of the main players from the Romanian audiovisual market on the radio segment, taking into account these two variables: audience and financial results. Quality and performance in mass-media are two elements desired on one side by mass-media producers: the owners and employees from this field, and on the other side, by mass-media customers: audience and publicity buyers. We analyse the aspects of quality and performance in Romanian media industry in o period of rapid change. The changes are on multiple levels, and the most accentuated regards the consumer’s behaviour, market environment, technological changes and legal regulations. The changes in the consumer behaviour are determined by their perceptiveness towards the digital world. Quality and performance in mass-media are two desired elements, on one side by the mass-media producers: owners and employees in the field, and on the other side by mass-media customers: audience and publicity buyers.
Keywords: communication; mass communication; mass media; media economics; creative economy (search for similar items in EconPapers)
JEL-codes: L82 D83 (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:ora:jrojbe:v:1:y:2016:i:1:p:38-46
Access Statistics for this article
Oradea Journal of Business and Economics is currently edited by March
More articles in Oradea Journal of Business and Economics from University of Oradea, Faculty of Economics Contact information at EDIRC.
Series data maintained by Tomina SAVEANU ().