EconPapers    
Economics at your fingertips  
 

The Effects of Advertising on the Demand for Vegetables

Kyrre Rickertsen (), James A. Chalfant () and Marie Steen

European Review of Agricultural Economics, 1995, vol. 22, issue 4, pages 481-94

Abstract: The effects of advertising are examined in a dynamic almost ideal demand system, applied to weekly demands for six fresh-vegetable groups in Norway. A number of restrictions regarding dynamics, advertising, homogeneity, symmetry and seasonality are tested. The static almost ideal demand system is rejected. The estimated own-price elasticities are negative, of reasonable magnitudes, statistically significant, and relatively more elastic in the long run than the short run. The results show no significant positive effects of advertising on vegetable consumption. Copyright 1995 by Oxford University Press.

Date: 1995
References: Add references at CitEc
Citations View citations in EconPapers (15) Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:oup:erevae:v:22:y:1995:i:4:p:481-94

Ordering information: This journal article can be ordered from
http://www.oup.co.uk/journals

Access Statistics for this article

European Review of Agricultural Economics is currently edited by Christoph Weiss, Thomas Heckelei and Paolo Sckokai

More articles in European Review of Agricultural Economics from Foundation for the European Review of Agricultural Economics
Address: Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK
Contact information at EDIRC.
Series data maintained by Oxford University Press ().

 
Page updated 2014-11-01
Handle: RePEc:oup:erevae:v:22:y:1995:i:4:p:481-94