Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man
Robert V Kozinets
Journal of Consumer Research, 2002, vol. 29, issue 1, pages 20-38
This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week-long antimarket event. Practices used at Burning Man to distance consumers from the market include discourses supporting communality and disparaging market logics, alternative exchange practices, and positioning consumption as self-expressive art. Findings reveal several communal practices that distance consumption from broader rhetorics of efficiency and rationality. Although Burning Man's participants materially support the market, they successfully construct a temporary hypercommunity from which to practice divergent social logics. Escape from the market, if possible at all, must be conceived of as similarly temporary and local. Copyright 2002 by the University of Chicago.
References: Add references at CitEc
Citations View citations in EconPapers (14) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:oup:jconrs:v:29:y:2002:i:1:p:20-38
Access Statistics for this article
Journal of Consumer Research is currently edited by June
More articles in Journal of Consumer Research from Oxford University Press
Series data maintained by Oxford University Press ().