Recent technological advancements have influenced farmers' growing demand for private information suppliers, a service traditionally monopolized by public outreach programs of land grant educational institutions. This waning appeal for university extension services creates pressure for these institutions to explore other market segments to broaden their audience coverage. This study demonstrates a potential market niche in Georgia's golf industry for university outreach services. Binomial logistic regression results indicate that significant demand (a) is negatively influenced by golf facility size; (b) is directly related to the level of industry experience of the golf superintendents; and (c) could come from facilities that require assistance in growth-, pest-, and employment-related concerns. Copyright 2004, Oxford University Press.