LA VENTAJA COMPETITIVA DE LA EMPRESA REVISADA

Jorge Tarziján M ()
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Jorge Tarziján M: Escuela de Administración, Pontificia Universidad Católica de Chile

Abante, 2002, vol. 5, issue 1, pages 31-50

Abstract: Despite its importance in the study of business strategy, the concept of competitive advantage looks ambiguous. It is not completely clear what does it mean and how to measure it. In this article, we review some of the most important visions about this concept in the business strategy literature and analyze the main determinants of a competitive advantage. We conclude that it is not possible to analyze the competitive advantage of a firm without analyzing, simultaneously, the willingness to pay for the product, the structure of the market in which the firm operates, the type of competitive interactions that occurs and the cost differential among the different players. Moreover, a firm’s advantage is also influenced by the asymmetries that arise from the existence of different procedures and routines inside the organization and from the irreversibility of investments already made.

Keywords: Competitive Advantage; Business Strategy (search for similar items in EconPapers)
JEL-codes: L10 L20 M21 (search for similar items in EconPapers)
Date: 2002
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