Abstract:
Strategy and strategic planning represent a decisive factor of success, both in human activity in general and in the economic life of the company in particular. Strategy is the main connection between the organizational structure of a company and its external environment, hence the opportunity to study the external environment and to carry out strategic diagnosis. Strategic diagnosis allows the company to give a quick response to the constraints of the external environment, foreshadowing the necessary efforts to adapt to the structural changes of the environment, as well as the efforts to achieve a proper position as against the competitors