A case study of the McLaren Vale wine industry is used to challenge four areas of the regulation debate. First, the uniqueness of some of the key features underpinning the periodisations of accumulation regimes and their associated modes of social regulation is questioned. Second, concern is raised over the extent to which 'new industrial districts' can really be described as engaging in 'new' practices. Third, the importance of local regulatory mechanisms is emphasised. Last, the importance of nonstate, nonlegislative forms of regulation are highlighted.