Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)

Libuše Laschoberová

Acta Oeconomica Pragensia, 2010, vol. 2010, issue 1, pages 34-59

Abstract: This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more than before; H2: Companies´ requirements regarding quality of conducting of marketing research have been growing; H3: The share of international marketing research projects has been growing compared to national marketing research projects). All the hypotheses were confirmed. Detailed results are described in this article.

Keywords: significance of marketing research; requirements; primary research; marketing research; international projects; application in practice (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://www.vse.cz/polek/download.php?jnl=aop&pdf=293.pdf
http://www.vse.cz/aop/abstrakt.php?IDcl=293 (text/html)
free of charge, full text delayed 3 months

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:prg:jnlaop:v:2010:y:2010:i:1:id:293:p:34-59

Ordering information: This journal article can be ordered from
Redakce Acta Oeconomica Pragensia, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
http://www.vse.cz/aop/

Access Statistics for this article

Acta Oeconomica Pragensia is edited by Markéta Arltová

More articles in Acta Oeconomica Pragensia from University of Economics, Prague
Contact information at EDIRC.
Series data maintained by Vaclav Subrta ().