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Market orientation and regional development: Strategic and Structural issues for the agribusiness sector in Balkans

Katarachia Androniki () and Konstantinidis Anastasios ()
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Katarachia Androniki: Technological Educational Institute of Western Macedonia, Greece
Konstantinidis Anastasios: Technological Educational Institute of Western Macedonia, Greece

Scientific Bulletin - Economic Sciences, 2011, vol. 10, issue 1, pages 103-113

Abstract: In the countries of South Eastern Europe, within the European Union, there are regions where the agri-food sector plays a vital role in socioeconomic terms.The aim of this paper is to examine the relationship between the market orientation concept and the Regional development. It explains the structure of the market from the perspective of small- and medium-sized agri-food producer organizations and discusses marketing strategy implications. Based on an extensive literature search the paper by focusing on key components of the market orientation concept such as, organizational culture, innovation, customer orientation, marketing co-ordination, coalitions and collaborations, explores their impact on regional development.

Keywords: Market orientation; innovation; collaboration; agri-food; regional development (search for similar items in EconPapers)
JEL-codes: Q13 R11 (search for similar items in EconPapers)
Date: 2011
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