Impact of private label development across retail formats: Evidences from the Italian dairy market

Paolo Sckokai () and Claudio Soregaroli ()
Additional contact information
Claudio Soregaroli: Osservatorio Latte, Università Cattolica, 26100 Cremona, Italie

Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, 2008, vol. 87, issue 2, pages 27-47

Abstract: In the European food sector private labels represent a relevant and increasing share of total sales. Focusing on price strategies, recent theoretical papers conclude that private label development should cause a decrease in the price of national brands, while some empirical studies do not support this prediction. The aim of this study is to explore this empirical relationship for the Italian dairy sector. Using retail sales data, we study how prices of national brands react to private label growth. We find that the impact of private label development on national brand prices is product specific: a negative impact is registered by industrial products such as butter and mascarpone and by highly differentiated products such as yogurt. Positive effect is found in the case of traditional cheeses produced by strong national brands

Keywords: private label; pricing; retail sector; dairy products (search for similar items in EconPapers)
JEL-codes: L11 L66 L81 M31 (search for similar items in EconPapers)
Date: 2008
View list of references

Downloads: (external link)
http://www.raestud.eu/pdf/027_048_Sckokai.fm.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:rae:jourae:v:87:y:2008:i:2:p:27-47

Access Statistics for this article

Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement is edited by Carl Gaigné

More articles in Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement from INRA Department of Economics
Contact information at EDIRC.
Series data maintained by Anne Chauvel ().