Alexandra Horobet (),
Livia Ilie () and
Cosmin Joldes ()
Additional contact information Alexandra Horobet: Bucharest University of Economics, Romania
Livia Ilie: University Lucian Blaga of Sibiu, Romania
Cosmin Joldes: Bucharest University of Economics, Romania
Abstract:
Managers are becoming more aware of the value that investment in human resources, as opposed to expenses in intangible assets can produce at the company level and that human resource activities can focus on key business concerns, and in turn drive greater growth and eventually higher market value. In this framework, the core-competency perspective focuses attention on the importance of knowledge creation and learning processes for building and maintaining competitive advantage in a world defined by globalization, demographic change, and the rise of the knowledge worker. The effective management of Romanian companies can represent an advantage in a competitive business environment, shaped by the end of transition, the EU membership and the globalization process. Our paper explores the major shifts that are occurring in one critical activity related to human resources, and looks to management education as a solution for current performance business issues for Romanian companies.