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Modeling a response function to frequency of advertising
Igor Lutoshkin ()
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Igor Lutoshkin: Ulyanovsk State University, Russia
, 2010, vol. 19, issue 3, pages 101-111
Applied Econometrics Abstract:
In this paper we study the impact of the frequency of advertising on the product sales We introduce response function and postulate its properties Parametric classes of functions which can serve as response functions are suggested We use real data on advertising impact to estimate response functions and discuss their properties
Keywords: Frequency of advertising; response function (search for similar items in EconPapers)
JEL-codes: C51 M37 (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:ris:apltrx:0052
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