Dealerships Location Choice in the Spokes Model
Salah Salimian () and
Kiumars Shahbazi ()
Additional contact information
Salah Salimian: Ph.D. Student in Economics, Urmia University
Quarterly Journal of Applied Theories of Economics, 2016, vol. 3, issue 3, 69-92
Most manufacturers are not involved with direct sales to consumers and sell their products through dealers and distributors. Determining the optimal location and number of dealerships to provide a service or product is one of the most important stages of firm's planning and is of utmost importance. The available location choice models are based on simplified assumptions such as linear city and one or two firms. The main objective of this paper is theoretical modeling of dealerships location and expansion of location choice models in such a way that its assumptions are closer to reality and could provide the necessary conditions for selection of optimal number of dealerships and optimal distribution of their location. For this purpose, Chen and Riordan (2007) and Lijesen and Reggiani (2013) models are used. The results indicate that the optimum number of dealers is a function of the number of streets, reserve price of consumers for each unit of goods, transport costs, the number of consumers located on every street and costs for creation dealership. Based on the results, if the costs for creation dealership are relatively high and transport costs is relatively low, then monopolist will agree for creation of a dealer on the city center and several dealers in the margins. In contrast, if the number of consumers located on every street is relatively small and number of streets is relatively high, then the monopolist will create a dealer in the city center.
Keywords: Optimal location; Dealership; Spokes model. (search for similar items in EconPapers)
JEL-codes: C02 L11 L81 (search for similar items in EconPapers)
References: Add references at CitEc
Citations Track citations by RSS feed
Downloads: (external link)
http://ecoj.tabrizu.ac.ir/article_5436_670647d047b306a4b726cc7f97476732.pdf Full text (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:ris:qjatoe:0051
Access Statistics for this article
Quarterly Journal of Applied Theories of Economics is currently edited by Sakineh Sojoodi
More articles in Quarterly Journal of Applied Theories of Economics from Faculty of Economics, Management and Business, University of Tabriz Contact information at EDIRC.
Series data maintained by Sakineh Sojoodi ().