The Audience-Revenue Relationship for Local Television Stations

Franklin M. Fisher, John J. McGowan and David Evans ()

Bell Journal of Economics, 1980, vol. 11, issue 2, pages 694-708

Abstract: Econometric analysis of television station revenue is undertaken to help assess the effects of changing cable television regulations on broadcast stations. Revenue is closely related to audience size and characteristics. Audience value depends upon its location relative to the station and differs according to time of day. It also differs between independent and affiliated stations and between UHF and VHF stations. To assess the effects of cable systems accurately, regulators need estimates of audience diversion by geographic location and by time of day. Independents, affiliates, UHF stations and VHF stations will be differently affected by given patterns of audience diversion.

Date: 1980
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