Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training

Hristina Mihaleva ()
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Hristina Mihaleva: Prof. Dr. Assen Zlatarov University

Review of Applied Socio-Economic Research, 2011, vol. 1, issue 2, pages 129-138

Abstract: During the economic crisis, retail sales in the book sales dropped sharply. Businesses are not many options. Costs must be reduced quickly, due to reduced turnover. Very often this means the release of personnel and cost reduction benefits and salary. This analysis aims to explore attitudes, professional competence and motivation of staff and to provide evidence of the need to further their education.

Keywords: increasing retail sales; sales of books; staff training (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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