Analysis of administrative risk on customer confidence in e-commerce system
Habiballah Pilehvari and
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Habiballah Pilehvari: Faculty of Management and Economics, University of Shahid Bahonar of Kerman, Iran
Salehi Asfiji: Faculty of Management and Economics, University of Shahid Bahonar of Kerman, Iran
Social-Economic Debates, 2015, vol. 4, issue 2, pages 11-26
B2C e-commerce models, customers trust as a key factor and the key elements of success in e-commerce is considered by many experts know the key to success in e-business in the development and deployment of secure and trusted process for purchasers. The aim of this study is the role of administrative risks on their trust in e-commerce. It is noteworthy that, is a descriptive study, and in terms of performance and in terms of objective measurement, applied lauding the efforts that the correlation method used in the method used to assess the correlation between variables. Method of data collection in this study is a combination of library and field research methods. The population of this research are post-graduate students of Azad University of Kerman who have done online shopping at least once in 2014. To achieve the objectives of this study, a number of questionnaires were distributed among service users buy electronic pages of Azad University of Kerman city, of which 145 questionnaires were analyzed it. In this study, the hypothesis that the risk of office system is a significant and positive impact on the customer confidence in e-commerce have not confirmed.
Keywords: System perceived risk; customer confidence; e-commerce; customer satisfaction; customer loyalty; customer demographic variables (search for similar items in EconPapers)
JEL-codes: M31 C5 (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:sdb:social:v:4:y:2015:i:2:p:11-26
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