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Some Developments in Direct Marketing

Eleonora Mihaela Constantinescu () and Gheorghe Marinescu ()
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Gheorghe Marinescu: "Dimitrie Cantemir" Christian University

Social-Economic Debates, 2015, vol. 4, issue 2, pages 51-56

Abstract: Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to its personalization solution and sending it directly to the target audience. The information society offers those solutions that allow a highly accurate identification of the target audience, building databases more rigorously and more extensively, and channels required for a promotional message to go directly to its recipient.

Keywords: Direct marketing; direct mail; telmarketing; data; digital society (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2015
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