Some Developments in Direct Marketing
Eleonora Mihaela Constantinescu () and
Gheorghe Marinescu ()
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Gheorghe Marinescu: "Dimitrie Cantemir" Christian University
Social-Economic Debates, 2015, vol. 4, issue 2, pages 51-56
Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to its personalization solution and sending it directly to the target audience. The information society offers those solutions that allow a highly accurate identification of the target audience, building databases more rigorously and more extensively, and channels required for a promotional message to go directly to its recipient.
Keywords: Direct marketing; direct mail; telmarketing; data; digital society (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:sdb:social:v:4:y:2015:i:2:p:51-56
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