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Effect of consuming imported cultural goods on trading partners’ tolerance toward immigrants: the case of Japanese anime in Korea

Eiji Yamamura and Inyong Shin

Review of World Economics (Weltwirtschaftliches Archiv), 2016, vol. 152, issue 4, 681-703

Abstract: Abstract The consumption of imported goods is thought to influence consumers’ views and attitudes toward export countries. It is important to consider this issue, especially when there is political tension and conflict between countries. Because of their historical background, political conflict exists between Korea and Japan. This paper examines the effect of viewing Japanese anime (animation) on the attitudes of Koreans toward Japanese living in Korea. The major findings of the study show that the more frequently adult Koreans view Japanese anime, the more likely they are to accept Japanese as workplace colleagues and neighbors after controlling for endogeneity bias using instrumental variables. The findings of this paper imply that via the consumption of imported cultural goods, people are exposed to positive traits of the trading partner, and thus consumers have a stronger affinity with the export country. From this, we derive the policy implication that promoting the trade of modern cultural goods is effective in increasing mutual understanding between trading partners, thereby reducing political tension between them.

Keywords: Anime; Immigrants; Workplace; Neighbor; Trade; Externality; Cool Japan (search for similar items in EconPapers)
JEL-codes: D12 D74 F16 Z11 Z18 (search for similar items in EconPapers)
Date: 2016
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