Derrick's Ice-Cream Company: applying the BCG matrix in customer profitability analysis

Malcolm Smith

Accounting Education, 2002, vol. 11, issue 4, pages 365-375

Abstract: This case highlights the differences in the profitability possible when different customers are in receipt of substantially the same product. It provides the opportunity to develop a customer portfolio, along the lines of the Boston Consulting Group (BCG) portfolio matrix, as part of a customer profitability analysis.

Keywords: Customer Profitability; Bcg Matrix; Delivery Policy; Portfolio Profile; Purchasing Pattern; Inventory Holding (search for similar items in EconPapers)
Date: 2002
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