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Derrick's Ice-Cream Company: applying the BCG matrix in customer profitability analysis
, 2002, vol. 11, issue 4, pages 365-375
Accounting Education Abstract:
This case highlights the differences in the profitability possible when different customers are in receipt of substantially the same product. It provides the opportunity to develop a customer portfolio, along the lines of the Boston Consulting Group (BCG) portfolio matrix, as part of a customer profitability analysis.
Keywords: Customer Profitability; Bcg Matrix; Delivery Policy; Portfolio Profile; Purchasing Pattern; Inventory Holding (search for similar items in EconPapers)
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