Country of origin labelling of fresh produce: a consumer preference analysis

Venkata Puduri, Ramu Govindasamy and Benjamin Onyango

Applied Economics Letters, 2009, vol. 16, issue 12, pages 1183-1185

Abstract: This article investigates the relationships between country of origin labelling issues and consumers concern about safety and health towards use of foreign produce. A consumer survey showed that about 84% of respondents overall, and more specifically, about 84% of female and 83% of male respondents would like markets to provide information about country of origin of fresh produce. The result also shows that about 73% of respondents regularly read food advertisements in newspapers and grocery brochures.

Date: 2009

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