International evidence on the determinants of alcohol advertising restrictions

C. A. Gallet and Antonio Rodriguez Andres

Applied Economics Letters, 2011, vol. 18, issue 14, pages 1359-1362

Abstract: Unlike previous studies, which address the impact of alcohol advertising restrictions on alcohol demand, this article turns the issue around by investigating the determinants of alcohol advertising restrictions. Estimating a series of Probit models, our results show that the probability of adopting advertising restrictions tends to be higher in countries with higher life expectancy, higher per capita income, having a majority of the population that is Muslim and having a higher share of the population that is young. Population density, alcohol consumption and economic freedom play largely insignificant roles in the determination of advertising restrictions.

Date: 2011
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