Advertising and labour supply: why do Americans work such long hours?
Rattanasuda Poolsombat and
Philip Tomlinson ()
International Review of Applied Economics, 2011, vol. 25, issue 3, pages 283-301
This paper advances the view that the intensity of creation of wants through advertising and marketing might be an influence on decisions made by Americans about how much time they should devote to paid work and how much time to leisure. In exploring this argument, we employ vector auto-regression analysis to estimate long-run supply schedules for US workers in the twentieth century. We find that advertising expenditure is significant in determining US hours of work, thus providing support for the hypothesis that preferences over work-leisure choices are malleable and are manipulated by the marketing effort.
Keywords: advertising; labour supply; work-leisure choices; consumption (search for similar items in EconPapers)
References: Add references at CitEc
Citations View citations in EconPapers (2) Track citations by RSS feed
Downloads: (external link)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:taf:irapec:v:25:y:2011:i:3:p:283-301
Ordering information: This journal article can be ordered from
Access Statistics for this article
International Review of Applied Economics is currently edited by Professor Malcolm Sawyer
More articles in International Review of Applied Economics from Taylor & Francis Journals
Series data maintained by Michael McNulty ().